The Dolphins will take a true-blue Aussie teammate into battle with them next year after signing a partnership agreement with wagering company BlueBet.
The BlueBet logo will be etched into the history of the club’s entry to the NRL when it appears on the top back of the jersey as the Dolphins run out for their first match in March.
Sydney-based BlueBet has plenty of synergy with the Dolphins, underlined by the fact that BlueBet’s chairman Michael Sullivan and chief executive Bill Richmond were both raised in Brisbane.
Like the Dolphins, who have a 75-year history and have now ascended to the NRL, BlueBet are currently going through an expansion into the US market.
This comes after significant growth in the highly competitive Australian online wagering market since the company’s inception in 2015.
“We see a lot of similarities between ourselves and the Dolphins – a new and emerging brand that has quickly connected with Australians,” said BlueBet chief executive Bill Richmond.
“Under the guidance of chief executive Terry Reader and head coach Wayne Bennett and with the administration team they’ve put together, we believe the Dolphins will create something special very quickly.
“That makes it very appealing to align ourselves with them.
“We’ve signed on for five years and that highlights our commitment to the Dolphins and rugby league in Queensland. We see this as a partnership that will continue to grow for a very long time.”
BlueBet is led by an experienced Board and senior management team, with several key executives having held management and leadership positions with well-known wagering and gaming companies including Sportingbet, Centrebet and Aristocrat.
BlueBet will allocate a percentage of its stadium signage included in the Dolphins partnership to promote Responsible Gambling information across the term of the deal.
Dolphins’ chief Terry Reader said the partnership between the Dolphins and BlueBet was a natural fit.
“We have had a long relationship with the key leadership from BlueBet, so are excited to continue that association with this partnership,” said Reader.
“Like the Dolphins, BlueBet is striding out on a new path, so we feel the synergy between the two brands and are excited to have them on board for our entry to the NRL.
“One of the key strategies of the NRL in bringing a new team into the Queensland market was to attract new business and partners for the game in this state.
“This partnership between the Dolphins and BlueBet is a great example of this, and we welcome them to the Dolphins’ family.”