The Dolphins NRL Bid has a diversified business that matches any – and exceeds most – clubs in the NRL.
HISTORY / BRAND
The Dolphins have a 74-year history in grass roots rugby league and the Brisbane community after being founded in 1947. The Dolphins juniors have almost 800 registered players and 40 junior teams from U6 to U18 ages. The Dolphins first-grade team played in the Brisbane Rugby League competition from 1960, joining the Qld Cup when it started in 1996. To date the Dolphins are the most successful Qld Cup club appearing in 11 Grand Finals and winning six premierships since 1996.
The Dolphins NRL Bid has a diversified business that matches any – and exceeds most – clubs in the NRL. The business turns over in excess of $30 million annually from the following revenue-generating assets owned by the Dolphins:
BUSINESS / ASSETS - "NRL READY"
The Dolphins NRL Bid has a diversified business that matches any – and exceeds most – clubs in the NRL. The business currently turns over in excess of $30 million annually from the following revenue-generating assets owned and operated by the Dolphins:
- Dolphins Leagues Club with over 40,000 members
- Dolphins Central Shopping Centre (anchor tenant Coles supermarket)
- Dolphins Fitness and Aquatic Centre with gymnasium and pools
- Leased Office Space
- The newly-completed Moreton Daily Stadium - 10,000 Seated Boutique Stadium
- A-League team the Brisbane Roar new Home Ground in 2021
These assets are valued in excess of $100 million and are situated on an 11-hectare site owned by the Dolphins – eliminating most of the start-up costs any genuine NRL Bid would face and allowing for an almost immediate start.
GEOGRAPHICAL LOCATION AND FOOTPRINT
The Dolphins precinct is located just over 20 minutes from the Brisbane Airport and just over a 30-minute drive from the Brisbane CBD, making it a true Brisbane NRL bid that encompasses the northern suburbs of Brisbane and the growing corridor between the Queensland capital, Moreton Bay and the Sunshine Coast regions. Before the population of the North of Brisbane is taken into account, the region the Dolphins are headquartered and linked to in the north boosts the following statistics:
- Moreton Bay Region Council is the third largest Council in Australia behind only Brisbane and the Gold Coast
- MBRC’s population has boomed over the last two decades and is also projected to grow by more than 45% from over 470,000 today to nearly 700,000 people over the next 20 years and have a catchment of 1.8 million people within a 45-minute radius.
- The Moreton Bay region currently has the third largest number of residential dwellings in Australia.
- The Sunshine Coast region is the 4th largest council in Australia and is currently home to over 350,000 people with projected growth of nearly 50% to 518,000 people over the next 20 years.
- These two regions that link the north of Brisbane are also projected to have significant population growth in the next 10 years with over 15% & 24% respectively.
STADIUM/HOME GROUND PLANS
Moreton Daily Stadium’s new northern grandstand cost $6.5 million to build and completed the seating bowl of a true ‘boutique’ stadium in September 2020 which also included the addition of world class female facilities as part of the new stand.
The stadium now has 10,000 seats and recently attracted a naming right sponsor with the Dolphins finalising a deal for the stadium to now be known as Moreton Daily Stadium.
To be clear, the Dolphins NRL Bid envisages – and has held preliminary discussions with – Suncorp Stadium to be the main home ground as Brisbane’s true second team.
The Dolphins will also explore the option to play some games at the clubs Moreton Daily Stadium and potentially also at the Sunshine Coast Stadium as the club looks to appeal to the areas surrounding the Dolphins base in Redcliffe and ensure the club has the right stadium strategy to be financially viable and guarantee the Dolphins are growing the game and fanbase into the future as national NRL brand.
STAFFING AND INFRASTRUCTURE
The Dolphins NRL Bid already owns the key elements in place to start an NRL franchise immediately;
- Training base with multiple fields
- Gymnasium and pool facilities
- Rehabilitation facilities and meeting rooms
- Office space for administration
These elements already combine to offer a better comparative set up than many NRL clubs.
In addition, the Dolphins NRL Bid has engaged the services of former Broncos’ Chief Commercial Officer, Terry Reader, to head up the NRL process and build strategy and a business plan around the bid. Over a 15-year stint with the Broncos, Reader led the clubs’ brand, marketing and commercial operations to help build the Broncos into one of the most supported teams in Australian club sport and the financial benchmark of the NRL.
JUNIOR CLUB & PLAYER CATCHMENT
Dolphins has a 74-year history in grass roots rugby league and currently are based within a local junior catchment in the North of Brisbane through Moreton Bay linking to the Sunshine Coast which boosts the following participation numbers that will continue to grow with the Dolphins entry into the NRL:
- Over 10,000 registered junior Rugby League players in the North of Brisbane Moreton Bay & Sunshine Coast regions
- Dolphins juniors have nearly 40 teams and 800 registered junior players
- 5,500 registered players, and 17 junior clubs within the Moreton Bay Region
- 1,200 coaches, trainers & club volunteers within the 17 Jnr clubs in Moreton Bay
- 3,500 registered players in the Sunshine Coast Rugby League
The Dolphins also plan to have QRL affiliations greater than their QCUP team the Redcliffe Dolphins. The club will look to form affiliate relationships with up to 3 other QCUP clubs to ensure they are growing the game, aiding QRL competitions, increasing participation and developing more pathways for junior players in Queensland.
SOUTH-EAST QLD GROWTH AND THE NRL
Between now and 2027 it is predicted Brisbane’s population will increase 400,000 to a total of nearly 3m with 40% of Brisbane’s current population listing Rugby League as their main sport of interest. Brisbane is home to the second largest concentration of rugby league fans in Australia, yet only has one NRL team. Sydney, in comparison, is home to nine teams. This means there is only one team and one pathway in Brisbane for junior players and 3 in QLD compared to 9 in NSW.
It is simple facts that have drawn NRL Commission Chairman Peter V’landys to declare Brisbane as the home of the NRL’s next team.
The Dolphins not only offers the NRL peace of mind in knowing the club is financially viable but have already eliminated most of the start-up costs any genuine NRL Bid would face and allow for an almost immediate start in one of the fastest growing regions in Australia.
The Dolphins are “NRL Ready” and a powerful and undeniable option to be the next Brisbane NRL team.
Redcliffe Players that have played and went on to play NRL/NSWRL:
Kevin Yow Yeh , Henry Holloway. Ray Higgs, David Shillington, Craig Frawley, Arthur Beetson, Ron Carige. Tony Currie, Dane Gagai, Luke Capewell, Bob Jones, Brian Winney, Wade Fenton, Aaron Whitchurch, Clinton O'Brien, Dave Moffett, Bob Cameron, Chris Essex, Stewart Mills, Daly Cherry-Evans, Greg Oliphant, Ron Raper, Dave Warry, Jonus Pearson, Corey Horsburgh, Wally Fullerton-Smith, Michael Raper, Dane Campbell, Benji Marshall, Dane Carlaw, Chris Close, Chris Mason, James Stosic, Jake Turpin, Josh Kerr, Trevor Benson, Chris Wellman, Cameron Cullen, Kotoni Staggs, Matt Gillett, Richie Poulsen, John Barber, Darren Nicholls, Cory Paix, Jack Reed, Cam Cherry, Darryl Pierce, Izaia Perese, Joel Romelo, Bryan Niebling, Mick Waller, Rhys Kennedy, Dave Trewhella, John Chapman, Xavier Coates, Brad Tessman, John Abbot, Greg Conescu, Mark Wright, Robin Thorne, Steve Edmonds, Robert Tew, Mitch Brennan, John Richards, Paul Khan, Jim Cowell, John Ribot, Dave Gallagher, Dave Brown, Brett Rolls, Graham Foster, Rohan Teevan, Jason McGrady, Jeff Doyle, Shawn Rubesaame, Ashley Tupaea, James Hinchey, Bob Conway, Tamie Tagaloa, Ian Graham, Cameron Lewis, Danny Russell, Leigh Groves, Mark Protheroe, Craig O'Dwyer, Adam Starr, Luke Scott, Grant Adamson, Glen Air, Brad Pike, Robert Campbell, Danny Nutley, Jason Webber, Paul Woodward, Brian Jellick, Ricky McGrady, Shane Perry, Petero Civoniceva, Barry Berrigan, Ben Roedder, Nathan Sologinkin, Brian Doyle, Greg Bourke, Mark Shipway, Jamie Russo, Aaron Moule, Marty Turner, Aaron Douglas, Nathan Tutt, Adam Mogg, Nick Kenny, George Wilson, Derrick Watkins, Deon Bird, Kris Kahler, Trent Leis, Greg Byrnes, Michael Roberts, Willie Raston, Trent Clayton, Nick Slyney, Michael Crocker, Isaak Ah Mau, Brent Tate, Denan Kemp, Sam Obst, Jake Marketo, John Olzard, Jon Green, Phil Graham, Shane Pumipi, Dale Newton, Anthony Cherrington, Shane Tronc, Sam Anderson, David Stagg, Tyson Andrews, Dustin Cooper, Mosese Pangai, Ben Jones, Jeremy Hawkins, Gavin Cooper, Jayden Nikorima, Liam Georgetown, Asipeli Fine, Nick Emmett, Mark Christensen, Alwyn Simpson, Palmer Wapau, Josh Hoffman, Mitch Rivett, Michael Spence, David Hala, Justin Hunt, Tom Opacic, Matt Lodge, Tyson Gamble, Jamil Hopoate, Toby Rudolf
Cnr. Klingner & Ashmole Roads, Redcliffe QLD Australia 4020 | 07 3203 7333
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