The Dolphin, that was adopted by the Redcliffe rugby league club in the 1960s, has become one of Queensland's biggest sporting brands despite only now being shone under the national spotlight.
The club has gone to extraordinary lengths to protect the brand that is synonymous with rugby league in Queensland, and now has gained a new audience with Australian and global sporting fans.
By reimagining the team's defining red-and-white colours and its heritage logo, the Dolphins NRL team will showcase the illustrious legacy and spirit of one of Queensland's most successful rugby league teams to new audiences and die-hard fans alike.
The traditional Red, synonymous with the Dolphins story since their early beginnings, pays homage to the Club's long and pioneering history, and the players and supporters that have proved to be the Club's true colours to this day.
It speaks to the famous run-on sides that have gone before us, the red-hued cliffs of the Redcliffe Peninsula, and the memorable sunsets that are possible when gazing back west over Moreton Bay.
It ties us to our land and our Indigenous brothers and sisters, Ningi Ningi people who knew the Redcliffe Peninsula as Kau-in-Kau-in, which means 'Blood-Blood' ('red-like blood') in their local dialect in reference to the red ochre.
No matter where the future takes us, the blood red binds us to a sense of common purpose, permanence, and place that dares us to succeed.
The new Gold speaks to the future horizons for the Dolphins - the new wealth of trophies we will win and our new supporters who will find a home in the Dolphins' expanding family.
The gold represents the sun and the breaking of a new dawn heralding the club's aspiration in the NRL.
The golden sun interwoven into our traditional colours aptly reflects our new Dolphins' family in the communities of Central Queensland, the Sunshine Coast, Moreton Bay, Brisbane, and right across the Sunshine State.
We have the confidence, the optimism, and the vision to claim that we have a right to compete and be worthy of gold.
In our first NRL season we aim to surprise many; but not those of us who have always believed that this is our destiny.
The neutral White is the fresh canvas full of possibility that lies before us. Inspiring a sense of potential and a call to design our own destinies, connecting our past to our future.
For the Dolphins, white represents our associations, juniors, QRL affiliate clubs, and grassroots community partnerships that embody all that makes us great.
They are the reason we run out on the field each weekend - to inspire the next generation of young boys and girls to play rugby league.
White highlights the mud, stain, and occasional blood that comes from playing the mighty game of Rugby League with the grit that the Dolphins are famous for; and the club that gave us fearless rugby league legends like Arthur Beetson, Ian ‘Bunny’ Pearce, and Petero Civoniceva would not have it any other way.
The ‘new’ Leaping Dolphin Logo
The dolphin traditionally represents harmony, peace, cooperation, and balance.
The playful nature of the dolphin is also a reminder that we should promote our game of rugby league with a sense of joy.
We have adopted this approach to the way we are creating our club culture and in building unique game day experiences for our fans.