The Dolphins have ensured they have a strong team off the field after announcing Australia’s most award-winning insurer, Budget Direct, has signed on as a Founding Premier Partner of the Dolphins.
The Budget Direct logo will feature on both sleeves of the Dolphins’ foundation jersey when the team enters the NRL competition in March.
Brisbane headquartered, Budget Direct employs over 1600 Queenslanders, has insured over three million Australians, and is both Money Magazine and Canstars, reigning Australian Insurer of the year.
Now they will be embedded in Dolphins’ history after signing a multi-year deal to become a part of the club’s foundation NRL jersey.
“We see so much synergy with the Dolphins brand and their entry to the NRL, so we are very proud to become Founding Premier Partner,” said Ram Kangatharan, Budget Direct’s Group Managing Director & CEO.
“The geographical relationship and challenger brand story, between Budget Direct and the Dolphins is almost uncanny.
“Our head office is at Toowong, just down the road from the Dolphins’ main home ground, and we have our two major contact centres at North Lakes and Kawana, which are both remarkably close to where the Dolphins will play their other home games.
“When Budget Direct launched 22 years ago, the Australian Insurance industry didn’t believe a new challenger could rise up and take on the incumbent insurance giants. Budget Direct has now reigned as Insurer of The Year for 5 straight years. We see the same story and vision for the Dolphins and look forward to backing the rise of the Dolphins.”
Dolphins’ Chief Executive Terry Reader said that confirming a partnership with a company of Budget Direct’s size and stature was a huge coup for the club.
“When building the commercial vision for the Dolphins, we set ourselves the task of partnering with strong, recognisable Australian brands, and that is a perfect description for Budget Direct,” said Mr Reader.
“Their company has built an impressive business over the last 22 years, and we are honoured they have chosen to partner with us as we take our first strides in the NRL.
“Importantly, Budget Direct have committed to investing in the Dolphins’ brand through their significant advertising presence.
“We welcome them to the Dolphins’ family and are excited to see how we can grow together over the coming years.”
