The Dolphins are proud to announce OXEN as the club’s new On-Field Apparel Partner from 2027, strengthening an existing partnership as the club prepares for an exciting new chapter.
Having previously supported the Dolphins Academy and served as a boot partner, OXEN will expand its involvement with the club, becoming the Official Technical and Kit Partner for the Dolphins NRL side.
Building on their existing relationship, the Dolphins and OXEN will work together to bring a fresh approach to performance apparel and supporter merchandise in 2027.
Founded in the United Kingdom, OXEN has established itself as a performance sportswear and lifestyle brand, combining innovation, quality and storytelling to create apparel that represents the identity of the clubs and communities it supports.
With a strong presence in the UK sporting market, OXEN’s expansion into the NRL marks an important milestone in its international growth, with the Dolphins becoming the first NRL club to wear the brand’s apparel.
More than just a kit supplier, OXEN places a strong emphasis on creating products that supporters are proud to wear both on and off the field, with each design reflecting the unique story and identity of the club.
As part of its commitment to the Australian market, OXEN has invested in a new Australian headquarters and distribution centre, strengthening its local operations and supporting the brand’s continued growth.
Dolphins VIPs were treated to an exclusive first look at the new OXEN range during a special private preview event at the Lord Alfred on Caxton Street on Sunday.
The event gave guests an opportunity to experience the collection firsthand, showcasing the quality, attention to detail and premium finish of the apparel ahead of the 2027 season.
2027 Home Jersey Unveiled
Dolphins Chief Executive Officer Terry Reader welcomed the partnership, highlighting the importance of building on existing relationships as the club continues to grow.
“OXEN has been a valued partner of the Dolphins and we’re excited to take that relationship to the next level.
“Their support of our Academy and players has been an important part of our partnership, and we’re looking forward to building on that as they become our On-Field Apparel Partner.
“Our jersey is an important part of who we are as a club. It represents our players, our supporters and our community, and we’re excited to work with OXEN to bring that to life in 2027.
Importantly, OXEN has a real fan focus – our gear from next year will not just be high-performance for our players, but will bring a greater offering for our fans and members as well.
Terry Reader CEO Dolphins NRL
OXEN Sports Chief Executive Officer Lee Jenkinson said the partnership represented an exciting opportunity to build on the brand’s rugby league foundations while expanding its presence in Australia.
We’re incredibly proud to be joining the Dolphins at such an exciting stage in the club’s journey.
Lee Jenkinson CEO OXEN Sports
“We understand what clubs mean to their supporters, and we understand that a kit is so much more than something players wear on matchday.
“Storytelling is at the heart of everything we do, and Dolphins fans will begin to see that with the 2027 home kit. We’re really excited to reveal what we’ve been working on.”
2027 Home Jersey: The Dolphins Call Echoes
The new partnership also marks the unveiling of the Dolphins’ 2027 home jersey, introducing a powerful new story, ECHO.
Built around the connection between players, the club, supporters and the wider community, ECHO represents the growing strength and unity of the Dolphins family.
The concept reflects how one voice can become many, with every player and supporter helping amplify the Dolphins’ identity and carry the club’s message further.
Bringing together OXEN’s passion for storytelling and the Dolphins’ growing identity, the 2027 home jersey celebrates the pride, connection and sense of belonging that unites the club.
Through the jersey, the players and the fans, the Dolphins’ call continues to echo, reaching beyond the field and growing stronger with every voice.
Through our jersey. Through our players. Through our fans. The Dolphins call ECHOES.
